E-COMMERCE CASE STUDY – Marketzoop

E-COMMERCE BRAND GENERATE £52K OF REVENUE IN JUST 14 DAYS

Client: ****** (NDA Signed)

Challenge:

E-commerce brand struggled to get consistent sales and suffered with high cost of conversion.

Not having an expert doing the job caused them more losses than any good in marketing and advertising.

Social Media Management was an headache for the team, yield result was even harder.

OBJECTIVE

1

was to fix the marketing flaws with the research and strategies

2

was to launch conversion campaign with new audience & A/B testing.

3

scale the winning ad with best performing product and adset.

TAKE AWAY

Low Cost Conversion

Increased Conversion Rate

Imroved ROAS (return on ad spend0

Profits Increased

STRATEGY & EXECUTION

Audience Research & Fixing Issues

Conducted some audience research and brainstorming sessions and fixed the current marketing flaws.

Created a sales funnel with upsells and down sell OTOs.

Launched New Brand Awareness Campaigns

Brand awareness campaigns incredibly helped reduces the CPM (cost per 1000 impressions).

Launched Conversion Campaigns

Started conversion ads with precise and accurate audience with a decent size.

Tested different ads with different ad sets including ad creatives, copies, call to actions.

A/B tested to find the winning ad.

Launched Remarketing Campaigns

Started targeting fresh customers with objective of upsell and down sell.

Tested lookalike audience in scaling phase.

Performance Results

£52K

revenue generated with Facebook ads in just 14 days

£6K

spent on Facebook ads in just 14 days

819%

ROAS (return on ad spend) achieved in just 14 days