E-COMMERCE BRAND GENERATE £52K OF REVENUE IN JUST 14 DAYSClient: ****** (NDA Signed)Challenge:E-commerce brand struggled to get consistent sales and suffered with high cost of conversion.Not having an expert doing the job caused them more losses than any good in marketing and advertising.Social Media Management was an headache for the team, yield result was even harder. OBJECTIVE1was to fix the marketing flaws with the research and strategies2was to launch conversion campaign with new audience & A/B testing.3scale the winning ad with best performing product and adset. TAKE AWAYLow Cost ConversionIncreased Conversion RateImroved ROAS (return on ad spend0Profits IncreasedSTRATEGY & EXECUTIONAudience Research & Fixing IssuesConducted some audience research and brainstorming sessions and fixed the current marketing flaws.Created a sales funnel with upsells and down sell OTOs.Launched New Brand Awareness CampaignsBrand awareness campaigns incredibly helped reduces the CPM (cost per 1000 impressions).Launched Conversion CampaignsStarted conversion ads with precise and accurate audience with a decent size.Tested different ads with different ad sets including ad creatives, copies, call to actions.A/B tested to find the winning ad.Launched Remarketing CampaignsStarted targeting fresh customers with objective of upsell and down sell.Tested lookalike audience in scaling phase.Performance Results£52Krevenue generated with Facebook ads in just 14 days£6Kspent on Facebook ads in just 14 days819%ROAS (return on ad spend) achieved in just 14 days